Justin Herald grew a multimillion dollar business from just $50 – all without spending a cent on advertising, marketing or promotion.
In this book Justin reveals the secrets of how he achieved this.
The book is full of real life examples and innovative ideas that will assist you to grow your business, without costing you a lot of money.
Justin’s reason for writing this book is to remind business owners that there are simple and straightforward aspects to business growth.
The real life examples in the book highlight the success that can follow by adopting these straightforward and simple methods.
The topics that Justin discusses in the book are:
Finding your point of difference;
Attracting media attention for free;
Using your customers to grow your business;
Understanding what the customer wants costs nothing;
The three most important ingredients of any business: (1) service (2) service (3) SERVICE;
Keep an eye on your expenses each week;
Forming strategic alliances costs nothing;
Building your business is all about building relationships;
Call in favours; ask for advice; and
Aim for success outside your business.
As you can read from the topics, this book is really about going back to the basics of good business practices and a recurring theme in the book is that it is the simple things that become the most effective tools for business success.
I would highly recommend this book as an extremely worthwhile read for any business owner who desires to boost the performance of their business.
Author: Steve Decker – Life Management & Success Coach